Handheld camera's

Due to the fact that we don't have professional equipment at our disposal our shots are likely to be shaky when their is walking or running involved. other shots can be kept still using tripods. There have been a few films which have been filmed using hand held cameras. In the case of cloverfield it makes the story more believable and the viewer can place themselves in that situation. Special effects are harder when the camera is shaking which makes what you are seeing more believable. another film which used handheld cameras was the Blair Witch project.On to the subject of advertisement, Cloverfield and blair witch project relied heavily on advertising especially the internet, the makes of the films would only release certain information about the film which then led to speculation as to what the films are about which then leads to interest.