Evaluation: How effective is the combination of the main product and the ancillary tasks

Before starting out producing all of the tasks i knew that i wanted to create a brand which could be advertised over different types of media, i wanted to create a logo which could be seen everywhere so that it could build up public recognition which would ultimately create interest. My logo was simply the films name 'Stalker' but it wasn't in ordinary font, i downloaded a font from dafont.com called polla which looks like blood written on walls when colored in red. This was a common convention of horror film titles which when shown on posters were always colored in red due to the connotation of red which is blood or danger. I have used this logo over all three of my tasks so everytime someone looks at them they will recognise what film it is related to. This is the logo below:

I think i chose the best ancillary tasks because it is two forms of media coming together to advertise one film, a mix of film and print is one used very often in cinema. All three tasks compliment each other perfectly, when releasing a new film you need to build awareness of it, the poster and magazine front cover do that perfectly. The poster and film magazine can be released before they film so that it builds up recognition.